Find your feet.
FOUNDATIONS
Know what to look for, read the room and walk into your next event with a plan.
The people. The atmosphere. The moments that matter.
Learn to capture it all with confidence, with Ferdi.
Free to start. One-time upgrade. No subscription.


A little learning.A LITTLE KNOW-HOW CHANGES EVERYTHING
From your first camera settings to your final edit. Four courses that connect the technical skills with the people skills.
FOUNDATIONS
Know what to look for, read the room and walk into your next event with a plan.
TECHNICAL SKILLS
Get comfortable with exposure, flash and the changing light of a real celebration.
CREATIVE SKILLS
Build stronger compositions and turn a collection of moments into a story worth keeping.
HOSPITALITY SKILLS
Help people feel at ease. Discover why the best photographs start with connection.
Exposure, flash, bounce and control.
Trust, energy, timing and connection.
REAL LESSONS. READY WHEN YOU ARE.
These are the actual lesson screens: practical explanations, saveable notes and techniques you can return to before the doors open.


Understand the move
Put it into practice
Build real confidence
YOUR TEACHER
Learn from someone who’s been in the room. Created by Andrew “Ferdi” Ferdinands, drawing on 3,000+ events and 17+ years behind the camera. Based on his Event Photography 101 book .
MEET YOUR NEW POCKET MENTOR
Explore the real app. Practical lessons, posing guides, notes and cheat sheets, ready for your next event.
START WITH SOMETHING GOOD. FREE.
Get a feel for the course before you commit. Your introduction, exposure essentials, posing guides and all 127 cheat sheets are free.
Practical training for stronger events, happier clients and a career you can keep building.
One payment. Full library. Yours forever.
US App Store full-library price. Local pricing may vary.
Yes. Event Photography 101 is made for beginners and hobbyists, including anyone who has felt out of their depth with a camera at a party. Start with the foundations and build from there.
The introduction, exposure essentials, posing guides and all 127 cheat sheets are free. A single in-app purchase unlocks the remaining lessons. The US App Store lists the full-library unlock at US$9.99; check the app for your local price.
Learn through real birthdays, engagements, christenings, cultural celebrations and club nights, with editing walkthroughs covering backup, culling, polishing and export.
The app is designed for iPhone and requires iOS 18 or later. Check the App Store listing for current compatibility.
Become part of the party.
Become part of their family.